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Brook Furniture Rental in the News

November 19, 2010Brook Furniture Rental and CAMMEBrook Furniture Rental, in concert with The Lofts at Roosevelt Collection, The Habitat Company, AMLI 900 and AMLI

Residential Properties, earned 2 awards recently from the Chicagoland Apartment Association (CAA). 

Sponsored by the CAA, the Chicagoland Apartment Marketing and Management Excellence (CAMME) Awards program is given to companies who are top performers in several categories, including: staff training programs, exterior condition of property, apartment condition, landscaping, maintenance programs, marketing programs, attainment of occupancy goals and standards, achievement of financial goals, cleanliness, resident satisfaction, and community outreach programs. The CAMME Awards program is held annually to celebrate multi-family housing companies and professionals that have demonstrated excellence in the previous year. The judging for the awards is done by industry and association members. 

Brook Furniture Rental earned the top award with the Lofts at Roosevelt Collection and The Habitat Company for their collaboration on marketing a model for a one bedroom apartment, build entirely by on-site staff. Brook also partnered with AMLI 900 and AMLI Residential Properties to win the award for building and marketing a studio / efficiency / convertible model, also utilizing exclusively on-site employees. 

"We were very excited to earn this award with some great partners in a competitive field" said Mike Jacoby, General Manager of the Midwest operations for Brook Furniture Rental. "We devote a lot of resources towards partnering with apartment communities across the Chicago area, to help them develop unique approaches to rent apartments. Our furniture rental service really helps property management companies and apartment communities in this challenging economy, and it was a great accomplishment to be recognized with not just one but two CAMME awards." 

"Some of our clients were having trouble envisioning how furniture would lay out in some of our floor plans" said Rian Strater, the Leasing Director at The Lofts at Roosevelt Collection in Chicago. "So, rather than lower prices or increase concessions, we had to build the value! Thus, we created an innovative and successful moveable model strategy. We reached out to Brook Furniture Rental for the large items to put in the "hard to rent" floor plans and set up two 'models'. As soon as we started showing them, at once these difficult floor plans began to rent!" 

The Chicagoland Apartment Association was founded in 1990 to represent the interests and professional development needs of property management owners and managers in the Chicago area and suburbs. The CAA is the area's preeminent apartment-related organization, with a membership of 350 of the most accomplished men and women working in the field. These professionals manage more than 600 properties and 120,000 apartments in the greater six-county Chicago area. In addition to the annual CAMMEs, the CAA provides continuing and timely educational opportunities and legislative representation for its members. For more information, please visit the Chicagoland Apartment Association website www.caapts.org or call (847) 678-5717. 

In the heart of the South Loop, The Lofts at Roosevelt Collection offers airy, contemporary lofts, eclectic shops and cafes, movies, and green space, enabling residents to experience their own unique style. Each apartment home at The Lofts is a unique fusion of style and substance, from the high-end appliances to the open and functional flow of the rooms. Unique amenities include steel and stone, soaring glass, hardwood floors, high ceilings, European cabinetry, soaking tubs, rainshower fixtures, and spacious balconies. The South Loop District is a vibrant intersection that combines contemporary culture and commerce, with flourishing neighborhoods such as Printer's Row, Dearborn Park, The Prairie District, Central Station and University Village. Within close proximity to the Museum Campus, sparkling lakefront, Grant Park and countless clubs, cafes, theaters, it's all a short hop to work in the Loop. 

AMLI 900 is a LEED Certified Building in the South Loop, just minutes from Lake Michigan, Grant Park, Millennium Park, great shopping, Broadway-style theatres, Chicago's Museum Campus, major Illinois Colleges, exciting night life and eclectic restaurants. Residents can choose from a soft loft setting or a beautiful classically appointed apartment home. Amenities include an Internet café with coffee bar, a rooftop resident lounge and sundeck with an outdoor fireplace, and ample bicycle storage. AMLI 900 is a smoke free community, inside and out. The apartment interiors include dramatic nine foot ceilings, spacious gourmet kitchens with stainless steel and black appliances, expansive floor to ceiling windows, and extra sound insulation between residences. AMLI 900 offers easy access to outstanding recreational amenities such as the lakefront path, beautiful beaches, live music venues, and festivals, and is within walking distance of the Central Business District and easily accessible to major highways. 

Brook Furniture Rental is a leader in the furniture rental industry, and has earned numerous CAMME awards from the CAA over the past 20 years. The company provides a friendly, helpful service to individuals and companies in transition. Brook was founded in 1979 in the Chicago area and is the nation's second largest furniture rental company. 

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