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Home Staging FAQs

What is staging?

Staging is the detailed preparing of a house to be placed on the market for sale.

What does a stager/designer do?

A Stager is a design professional who assists a realtor and homeowner in identifying the home's strengths. The stager/designer offers advice and services to enhance the salability of the home.

Do I have to hire a stager?

No. But we recommend that you carefully consider the resultant advantage of employing a professional. Most real estate professionals agree that, at a minimum, a homeowner should engage in an initial consultation from a staging professional before taking on the task themselves. Stagers close to your home can be found in our staging directory.

How much does staging cost?

You do not have to spend a fortune to stage your home for sale. It can be as inexpensive as simply removing clutter, or as costly as hiring an entire team that includes a professional stager, landscaper, and contractor or handyman. Costs can be from $500 and up, depending on services rendered. A number of newspaper articles, including those published in the San Jose Mercury News, Chicago Tribune, Detroit Free Press and New York Times, provide some general statistics on the costs and benefits of staging. 

When considering the cost of staging, it is also just as important to factor in the expected value of staging: on average, a quicker home sale and a higher price. Your local stagers will have specific statistics for staging results in your market.

Do I have to stage an entire home?

No. But do consider the overall image that will be presented to potential buyers. A few carefully arranged vignettes can enhance the look of any home for sale, as noted in the books listed in the articles section of this web site. An especially attractive room might even draw attention away from a home’s weaknesses. But, any glaring contrast between staged areas and those that have not been staged can sometimes highlight negative aspects of the home.

What rooms should I focus on staging?

Experts agree that main living areas sell a home. We recommend focusing on formal living rooms, dining rooms and family rooms. Additionally, you should address any room that the future homeowner may find difficult to furnish, include porches, patios, entryways, and any rooms that have been added to the house.

What do I do with a difficult room in my home?

It is important to maximize space. One common method is to lighten the wall colors to near pure white. It also may require using special furniture that is shaped and sized to fit unobtrusively into the available space. Focusing on the strength of the room can often hide design flaws in the floor plan.

Can I stage my own home?

Yes. But first ask advice from your real estate professional. He or she will likely be your best advisor, if you choose to pursue this option.

What should be done with an empty room?

Often the addition of plants, properly placed artwork, an entry table or a comfortable chair near a bay window can do the trick. Remember that furniture rental is a flexible, effective option.

What do I do with existing color schemes, wallpaper, paint, etc.?

It is important to make your home as generic as possible. When in doubt go neutral. Often by neutralizing wallpaper and dark paint colors, a home will actually appear larger, brighter, and more appealing to a potential buyer.

Questions or comments? Contact Brook Furniture Rental at 877-285-7368, or by email at brookconcierge@bfr.com.

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