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Team Members at Brook Furniture Rental

Region Management

We call our people who work at Brook Furniture Rental "team members." In each region, we have a distribution center, a clearance center, and team members who call on customers. Each of the seven Brook Furniture Rental regions has a General Manager that is responsible for leading the teams to meet and exceed customer expectations, and to lead the team in Perfect Execution.

Executive Team

At Brook Furniture Rental headquarters, called the Brook Support Center, there are people who lead the company's efforts in the following areas: 

Merchandising: These team members are responsible for identifying the furniture suppliers we partner with and developing deep collaborative relationships with those suppliers. 

Finance: These team members are responsible for the financial functions of analyzing the business, reporting in a timely manner, and in managing company assets. 

Customer Service: These team members are responsible for collaborating with customers on questions they may have on billing or on service. 

Operations: These team members are responsible for identifying best practices and working with individual distribution centers to continuously improve our operations. 

Concierge:  These team members are responsible for processing the order requests generated from the website as well as handling inbound calls for questions from any of our regions.

IT: These team members are responsible for keeping our business processes running smoothly, efficiently, and accurately. 

We pride ourselves on collaborative relationships between our field and headquarter functions. We make it a priority to have people in headquarters who know the local furniture rental markets.

Robert W. Crawford III, President and Chief Executive Officer

Robert W. Crawford III joined Brook as Executive Vice President in February 2007. In March 2009, the Board of Directors appointed him President of the company. In April of 2012, he was appointed as Chief Executive Officer. 

Mr. Crawford III came to Brook from The Coca-Cola Company in Atlanta, GA, where he was Director of Marketing for the company's largest segment of the Foodservice Division. Prior to the Coca-Cola Company, Mr. Crawford III was a brand manager at The Quaker Oats Company in Chicago. During his high school and college years, Mr. Crawford III held various jobs at Brook. He held office jobs, worked in the Chicago area distribution center and spent a summer as a Chicago truck driver. 

Mr. Crawford III earned a BA from Carleton College, a Masters degree in from the London School of Economics and an MBA in both Marketing and Finance from the University of Chicago, Booth Graduate School of Business. He is a member of the Chicago chapter of Young Presidents' Organization (YPO).

Robert W. Crawford Jr., Chairman and Founder

Mr. Crawford founded Brook Furniture Rental, Inc. in 1979 and serves as Chairman and Founder. Prior to founding Brook, Mr. Crawford was in sales, marketing and sales management at The Procter & Gamble Company, and a Vice President and General Manager at two privately held firms in the Midwest. He has served as the Chairman and President of the Board of Directors of the International Furniture Rental Association and has also served as Chairman of the Board of Directors of the Chicagoland Chamber of Commerce. 

He is on the Board of Trustees of the Field Museum and has served on the Advisory Council on Agriculture, Labor and Business to the Federal Reserve Bank of Chicago. Additionally, Mr. Crawford serves as Chairman of the Chicago Regional Panel President's Commission on White House Fellowships. Mr. Crawford is a Trustee and past President of the Board of Trustees for the National Recreation Foundation. Mr. Crawford earned a B.S. in physics from Dickinson College and an M.B.A from the Wharton School, University of Pennsylvania.

Brook Furniture Rental is the only furniture rental company listed as a Veteran Owned Small Business (VOSB) on the General Services Administration (GSA) schedule. Mr. Crawford's military service began when he enrolled in the ROTC program at Dickinson College. Upon his graduation, he was commissioned as a second lieutenant in the United States Army. He was a United States Army Reserve Officer from 1960 - 1968, and earned an honorable discharge in 1968. He received infantry officer basic training at Fort Benning, GA, and was on active duty at Fort Dix, NJ, and Fort Irwin, CA.

Our Coporate Headquarters:
Brook Furniture Rental, Inc.
100 Field Dr.
Suite 220
Lake Forest, IL 60045

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