Outside the U.S. +1.847.810.4006

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Furniture Phone 877.285.7368 Outside the U.S. +1.847.810.4006
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High-quality Furniture

Why the Brook Furniture Rental Name

In 1979, when Robert W. Crawford Jr. purchased the of Chicago assets of Broyhill Furniture Rental, his first task was to choose a new name for his new company. He wanted a name that was near to the front of the alphabet, was preferably one syllable, was easy to pronounce, and had positive connotations. Over a period of days, he literally read the entire dictionary and narrowed down the name to 3 good choices: Crown, Beacon, and Brook.

After reviewing the merits and benefits of these 3 good options, Mr. Crawford came to believe that Brook had great appeal due to its positive connotations and favorable imagery. The Brook name was shorter and it was a little softer and easier to say. 

Today, we are very happy that he made the choice to call our company Brook Furniture Rental!

"I am quite pleased with the service provided by Brook Furniture Rental. They met the delivery time and date with no delays and the furniture provided was very satisfactory. I would definitely use them in the future."

     - James McGroarty, Corona

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