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In 1979, when Robert W. Crawford Jr. purchased the of Chicago assets of Broyhill Furniture Rental, his first task was to choose a new name for his new company. He wanted a name that was near to the front of the alphabet, was preferably one syllable, was easy to pronounce, and had positive connotations. Over a period of days, he literally read the entire dictionary and narrowed down the name to 3 good choices: Crown, Beacon, and Brook.
After reviewing the merits and benefits of these 3 good options, Mr. Crawford came to believe that Brook had great appeal due to its positive connotations and favorable imagery. The Brook name was shorter and it was a little softer and easier to say.
Today, we are very happy that he made the choice to call our company Brook Furniture Rental!
"Brook Furniture Rental exceeded our expectations and then some, as Realtors it is so essential that our listings are "showing ready" and with Brook's furniture our listing SHINES and stands apart from the competition. The quality of the furniture was A+ and the process was seamless they are a first class service and we would use them again and again! Thanks Brook!!"
— Shelly and John Perkowski, Chicago